Aromatical Research Center, LLC Online Privacy Notice

(Effective Date: September 1, 2017)

Aromatical Research Center, LLC dba Aromatic Plant Research Center (collectively, "APRC") respect your concerns about privacy. This Online Privacy Notice describes the types of personal information we obtain through APRC's website www.aromaticplant.org (the "Site"), how we may use the information, with whom we may share it and the choices available regarding our use of the information. The notice also describes the measures we take to safeguard the personal information we obtain and how individuals can contact us about our privacy practices.

Information We Obtain

We obtain certain personal information through the Site in connection with the services we provide. The types of personal information we obtain include:

  • contact information, such as name, phone and fax number, and email and postal address;
  • other general and personal information contained in content you submit to us on the Site

Information We Obtain by Automated Means

When you interact with the Site, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A "cookie" is a text file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's web browser or to store information or settings in the browser. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

We may use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, other identifiers associated with your devices, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of Site visits. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products, services and Site; (3) tailor our products, services and Site around your preferences; (4) measure the usability of our services and Site and the effectiveness of our communications; and (5) otherwise manage and enhance our products, services and Site.

Your web browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

How We Use The Information We Obtain

We may use the information we obtain about you to:

  • provide information about our services to you;
  • send promotional materials, newsletters and other communications about our services;
  • communicate about, and administer participation in, special events, programs, promotions, offers surveys, focus groups and market research;
  • perform data analytics (including market research, trend analysis, and anonymization and aggregation of personal information);
  • operate, evaluate, develop, manage and improve our business and the Site (including operating, administering, analyzing and improving our services and Site; developing new services; managing and evaluating the effectiveness of our communications and other internal functions);
  • comply with and enforce applicable legal requirements, relevant industry standards and policies, including this Online Privacy Notice.

We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.

Third-Party Analytics Services

We may use third-party web analytics services on the Site, including Google Analytics, AppDynamics, and Facebook Pixel. These service providers use automated technologies to collect data (such as IP addresses) to evaluate use of the Site. To learn more about these analytics services and how to opt out, please visit:

Online Tracking and Interest-Based Advertising

We may collect information about your online activities to provide you with advertising about products and services tailored to your interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes.

You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to users considering demographic data, users' inferred interests and browsing context. These networks track users' online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The networks use this information to show ads that may be tailored to individuals' interests, to track users' browsers or devices across multiple websites or apps, and to build a profile of users' online browsing activities. The information our ad networks may collect includes data about users' visits to websites and apps that participate in the relevant ad networks, such as the pages or ads viewed and the actions taken on the websites or apps. This data collection takes place both on the Site and on third-party websites and apps that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

Information Sharing

We do not sell or otherwise share personal information about you except as described in this Online Privacy Notice. We may share your personal information with (1) our affiliates and subsidiaries and (2) our service providers who perform services on our behalf, such as customer support and data analytics. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.

We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

Data Transfers

We may transfer the personal information we obtain about you to other countries (including the United States), which may have different data protection laws than the country in which you initially provided the information. To the extent required by applicable law, when we transfer your personal information to recipients in other countries, we will take measures to protect that information.

By submitting personal information to us, you understand that this information will be transferred to APRC in the U.S. and other countries. If you do not want your personal information transferred to other countries, please do not submit any information to us or otherwise use our products, services or Site.

Your Choices

We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the How to Contact Us section of this Online Privacy Notice. You also may make changes to the personal information used to create your account with APRC by logging into your account.

As required by law, you may (1) have the right to access certain personal information we maintain about you; (2) request that we update or correct your personal information; (3) object to the processing of your personal information or withdraw your prior consent, if applicable; and (4) ask us to block or delete your personal information from our database. To exercise these rights, please contact us as indicated in the How To Contact Us section of this Online Privacy Notice. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain.

Notice to California Residents

Subject to certain limits under California law, California residents may ask us to provide them with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. To make this request, California residents may contact us as specified in the How to Contact Us section below.

Other Online Services and Third-Party Features

The Site may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, payment services, widgets and plug-ins (e.g., Facebook, Twitter, Instagram, YouTube, and Pinterest buttons). These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, APRC is not responsible for these third parties' information practices.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information against unauthorized access, disclosure or use.

Retention of Personal Information

To the extent permitted by applicable law, we retain personal information we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Online Privacy Notice or (2) we have another lawful basis for retaining the data beyond the period for which it is necessary to serve the original purpose for collecting the data.

Children's Personal Information

The Site is designed for a general audience service and are not directed to children. APRC does not knowingly collect or solicit personally identifiable information from children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will promptly delete that information. If you believe that a child under age 13 may have provided us with personal information, please contact us at us as specified in the How to Contact Us section below.

Updates To Our Online Privacy Notice

This Online Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.

How To Contact Us

If you have any questions about this Online Privacy Notice, or if you would like us to update information we have about you or change your preferences, or if you would like to exercise other applicable data protection rights, please contact us at: info@aromaticplant.org

Aromatical Research Center, LLC
Attn: Legal Department
230 North 1200 East Suite 102
Lehi, Utah 84043